Tomas B.
- Age
- 38
- Occupation
- Operations manager
- Household
- Two kids
- Price sensitivity
- High
Twelve dollars a month is fine, but if my partner can't see the same plan on her phone it dies in week two.
Purchase intent 2 / 5
Synthetic market research · v0.1
ASKYOURMARKET
Ask your target market before you ask the real one.
Describe an audience. We simulate it, ask it your questions, and hand back charts, segments and quotes — clearly labelled as simulated.
Study preview
Analyzing responses…
A $12/month meal-planning app for busy parents in Sydney
100 synthetic respondents · Sydney, AU
Nadia K.
- Age
- 31
- Occupation
- Nurse, shift work
- Category familiarity
- High
- Price sensitivity
- Medium
I already use a free list app. It would have to handle dinner and lunch prep, not just dinner, before I'd pay.
Purchase intent 3 / 5
Ruth M.
- Age
- 44
- Occupation
- Teacher
- Household
- Single parent
- Price sensitivity
- Low
If it genuinely cuts the Sunday shop planning down to ten minutes, that's worth more than twelve dollars to me.
Purchase intent 4 / 5
Purchase intent · all 100 respondents
Definitely would
12%
12%
Probably would
26%
26%
Might or might not
33%
33%
Probably not
20%
20%
Definitely not
9%
9%
Illustrative output, not live-generated. Bar chart of purchase intent across 100 synthetic respondents.
On the platform
Counted from real studies, updated as people run them.
Live
41
studies run so far
Live
1930
synthetic respondents created across those studies
- 100
- respondents per study by default
- 7
- types of survey question supported
- 100
- free credits when you sign up
Topics tested most
java5buzzing3reader3validation3trial2digital2In their words
AskYourMarket helped me pressure-test my upcoming book's positioning across three markets before locking in copy. The open-ended answers converged on the same specific theme every time — that consistency gave me real confidence to act on it. Numeric scores varied run to run, so I leaned on the qualitative answers, which held up. Fast, cheap validation for a solo author.
So, in general - love the idea; got an answer that haunts you for months in an easy and fast way - awesome.
I really appreciate the concept, having a quick and easy way to resolve lingering questions is excellent. it is intuitive.
Method
A research instrument, not a chatbot.
01
Describe who you want to hear from
Age, place, income, category familiarity — in your own words.
Detail
We turn your description into a structured audience definition you can review and edit before anything is generated: age range, gender split, income band, occupation, education, region and price sensitivity.
02
Create a simulated group of people
Each respondent gets a full profile, written once and reused.
Detail
Profiles are generated a single time per study and reused for every question and follow-up, so a respondent's answers stay consistent from the first question to the last.
03
Ask a proper questionnaire
Seven question types, the same ones used in real surveys.
Detail
Single choice, multiple choice, rating scales, ranking, open-ended, purchase intent and price sensitivity. Write questions yourself, import them from a CSV or a block of text, or have a draft questionnaire generated for you.
04
Read clear, honest results
Charts, segments, price sensitivity and verbatim quotes.
Detail
Results arrive as charts and segment comparisons with quotes in respondents' own words, plus a written report you can export. Every credit you spend is recorded in a ledger you can inspect.
05
Follow up with the same respondents
Ask a focus-group question after the survey — everyone, or just one group.
Detail
Your population stays available after the survey. Ask a follow-up question of everyone, or filter to the people who picked a specific answer; each reply stays consistent with what that person already told you. 5 credits per follow-up question. See it in the sample study.
06
Keep a few of them on hand
Pin respondents to your Market Room and ask them things between studies.
Detail
The Market Room holds up to five respondents you found worth keeping, from any study. Put a headline, a price or a rough idea to all of them at once and each answers from their own profile and the answers they already gave you. 2 credits per message, no study required.
Comparison
Why not just ask ChatGPT?
You can, and it's a reasonable first move. The difference is structure: a general assistant gives you one opinion, not a population you can measure.
Today
What most teams do instead
Ask existing customers
They already chose you — which is exactly why they're the wrong sample for a new idea.
Guess from competitors
You copy someone else's pricing and positioning without knowing why it worked for them.
Skip research when time is tight
The study gets cut first, and the decision gets made on instinct.
A general AI assistant
One opinion, not a population
One answer per ask
There is no population behind it, and nothing persists — you can't re-survey the same people tomorrow.
Replies drift generic
Without a profile to answer from, the tone slides toward agreeable and interchangeable.
No structured breakdown
No intent scale, no segments, nothing you can put in a chart.
With AskYourMarket
A population you can measure
A population that stays
Survey the same synthetic people again, follow up after the survey, or keep five of them in your Market Room.
Answers grounded per persona
Each reply comes from that respondent's own traits and earlier answers, not generic agreement.
Structured, labelled output
Purchase-intent breakdowns, segment comparisons and quotes — every result marked as synthetic.
Who it's for
Serious research, open to everyone.
Students & researchers
Pilot a questionnaire before recruiting real participants.
Founders & product teams
Pressure-test an idea, feature or price before spending budget.
Agencies & consultants
Sharpen questionnaires and size which audiences are worth fielding.
Anyone with a question
No research background needed to run a study and read the results.
Use it for
- Trying out an idea before you invest in it
- Narrowing down a price to test with real people
- Writing and improving a questionnaire
- Deciding which groups are worth surveying for real
Don't use it for
- Numbers you'd publish as a real market estimate
- Regulatory or medical claims
- Replacing a real, verified survey panel
- Anything presented as real human opinion
Published research
7.5
How Accurate Is Synthetic Market Research? We Tested AskYourMarket Against Pew Research
We ran a controlled benchmark comparing 100 AskYourMarket synthetic respondents against Pew Research Center's nationally representative survey of 5,119 U.S. adults on public attitudes toward AI (fielded February 2026).
- Source
- Pew Research Center
- Sample
- N = 5,119
Questions
Common questions
What is synthetic market research?
Synthetic market research replaces human survey respondents with a simulated group of AI-generated people who match a defined target audience. You describe the audience, each respondent is given a consistent profile, and they answer a normal questionnaire — choice, rating, ranking, open-ended, purchase intent and price questions — so you get directional results in minutes instead of weeks.
Is this a replacement for real market research?
No. Results are simulated and clearly labelled as such. Use AskYourMarket to try out an idea before you invest in it, narrow down a price to test with real people, write and improve a questionnaire, and decide which groups are worth surveying for real.
Who is AskYourMarket for?
Students and researchers piloting a questionnaire or dissertation study; founders and product teams pressure-testing an idea, feature or price; agencies and consultants drafting questionnaires and sizing audiences; and anyone with a question, since no research background is needed.
How much does it cost to run a study?
Every new account starts with 100 free credits, which is enough to run a small study end to end. Credits are spent when you create respondents and run a survey, and every deduction is recorded in your credit ledger. Paid plans and top-ups are available if you need more volume.
