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Notes on synthetic research, audience modelling and getting an early read on an idea.

How to Validate a Business Idea Before Spending Money on Market Research
Thinking about launching a product or business? Learn how to validate an idea, test your assumptions, identify the right audience, and improve your research questions before spending money on real market research.
9/18/2026 · 11 min read
How to Identify Your Target Market in 2026: A Step-by-Step Guide
A practical guide to identifying the right target market for your business. Learn how to define your ideal customer, understand their needs, use market research data, avoid common mistakes and adapt your strategy for different markets around the world.
9/12/2026 · 6 min read
How to Do Market Research for a New Business in 2026
Building a business is an exciting journey, but it begins with an uncomfortable question: Does anyone actually want your product? In 2026, modern research isn't about proving yourself right—it is about uncovering truth before spending a single dollar on development.
9/10/2026 · 9 min read