Pricing
Credits, not seats. Pay only for the research you run.
One credit covers 25 answers. A typical study — 100 simulated people answering 10 questions — costs about 40 credits. Students, individual researchers and teams all use the same plans.
Annual is $99 a year instead of $119.88 — two months free.
Free
$0one-time
A one-time grant of 100 credits to try the platform.
- 100 credits, granted once at signup
- Up to 2 questions per study, view results in-app
- Population sizes of 30 or 40 respondents per study
- CSV and Excel export of the full raw dataset included
- 1 focus group follow-up question per study
- Full research reports and the Market Room available on Pro
Pro
$9.99/month
250 credits every month, at a flat price that does not change.
- 250 credits per month
- Unlimited questions per study
- Up to 300 respondents per study (100, 200, or 300)
- CSV and Excel dataset export
- Structured research reports with PDF export
- Up to 10 focus group follow-up questions per study
- Market Room: pin up to 5 respondents and message them for 2 credits per message
- Priority survey runs
- Cancel any time, keep access to the end of the period
Pay-as-you-go top-ups
Prefer not to subscribe? Buy credits when you need them, at the same per-credit rate as Pro. Top-up credits never expire.
How top-ups and Pro work together
- A one-time credit purchase adds credits only. It does not unlock Pro features — unlimited questions, larger populations, full research reports and 10 focus group follow-ups still require an active Pro subscription.
- If you are already on Pro, buying extra credits changes nothing about your plan: you keep every Pro feature, and the extra credits simply sit on top of your monthly allowance.
- CSV and Excel export of the full raw dataset is included on every plan, free or Pro.
100
credits
$3.99
250
credits
$9.99
600
credits
$23.99