All respondents and data on AskYourMarket are synthetic (AI-generated) and are not real people. Results are directional and intended for early-stage exploration, not a replacement for primary research.

ASKYOURMARKET

Example report · hardcoded demo data

Cold brew coffee subscription — concept and price test

This is an example AskYourMarket report from a synthetic market research study: 100 simulated respondents in Melbourne evaluate a cold brew coffee subscription. It shows purchase intent, price sensitivity, attitude statements, segment comparisons and verbatim quotes. The data is simulated, not collected from real people.

100 synthetic respondents modelled on office workers aged 25–44 in Melbourne who buy takeaway coffee at least three times a week and have some familiarity with subscription products.

Respondents
100
Region
Melbourne, AU
Questions
12
Field time
4 min

Purchase intent

“How likely are you to subscribe at $34/month?”

Price sensitivity

Share who would still subscribe at each monthly price point.

Attitude statements (Likert, mean of 5)

  • A coffee subscription would save me money.

    3.4

  • I worry I would not drink it fast enough.

    3.9

  • Cold brew at home tastes as good as café cold brew.

    2.6

  • I would pause or cancel within three months.

    3.2

  • Local roaster sourcing matters to me.

    4.1

Segment breakdown

SegmentnTop-2 intent
Daily café regulars3852%
Home-brew hobbyists2446%
Price-led convenience buyers2729%
Occasional drinkers1118%

Verbatims from synthetic respondents

  • “Thirty-four a month is two takeaway coffees a week. It only works if the quality actually holds up in the fridge.”

    F, 31 — marketing coordinator, Fitzroy

  • “I'd sign up for a local roaster before a national brand, but I want to skip weeks when I travel.”

    M, 38 — engineer, Brunswick

  • “Honestly I like the ritual of walking to the café. A box in my fridge doesn't replace that.”

    F, 27 — paralegal, CBD

Directional read

  • —Top-2 purchase intent sits at 41% at $34/month, dropping sharply above $39 — the price wall lands between $34 and $39.
  • —Waste anxiety, not price, is the strongest stated barrier (mean 3.9 on 'would not drink it fast enough'). A pause/skip feature addresses the top objection directly.
  • —Local roaster provenance scores highest of all attitude statements (4.1) and should lead the positioning.
  • —Daily café regulars are the clear beachhead segment at 52% top-2 intent; occasional drinkers are not worth acquisition spend.