All respondents and data on AskYourMarket are synthetic (AI-generated) and are not real people. Results are directional and intended for early-stage exploration, not a replacement for primary research.
Illustrative output from a previous study · hardcoded demo data
This is an example AskYourMarket report from a synthetic market research study: 220 simulated respondents across 14 countries evaluate a $15/month conversation-practice app for language learners. It walks through the full product — a Global audience definition, supplied product context, calibrated population and responses, purchase intent, segment breakdown, a focus group follow-up and the downloadable report. The data is simulated, not collected from real people.
Step 1 · Audience
Region: Global
Global targeting spreads the population across multiple countries rather than a single market, so the result reflects a multi-country audience. This study drew respondents from 14 countries:
Product / idea context supplied
Product context supplied as a one-paragraph description plus a link to the marketing page: an app pairing learners with an AI conversation partner for unlimited spoken practice, priced at $15/month with a 7-day free trial.
Fluentline gives learners unlimited spoken conversation practice with an AI partner that corrects pronunciation and grammar in real time. $15/month, 7-day free trial, available offline for downloaded lessons.
Respondents reason against this context, so answers reference the real price and offer rather than a generic idea.
220 synthetic respondents modelled on adults aged 22–55 across 14 countries who have studied a second language in the last two years, span a range of incomes and education levels, and use a smartphone daily.
Where applicable, this study's population and responses were calibrated against verified data from Pew Research Center, the U.S. Census Bureau, and the Federal Reserve Board.
Step 2 · Results
“How likely are you to subscribe at $15/month?”
36%
top-2 purchase intent
Definitely would
11%
Probably would
25%
Might or might not
29%
Probably not
22%
Definitely not
13%
Share who would still subscribe at each monthly price point: $7 74%, $11 58%, $15 36%, $19 21%, $25 9%.
Speaking practice is the hardest part of learning for me.
I would rather practise with software than with a stranger.
I worry I would stop using it after the first month.
An AI partner can correct my pronunciation well enough.
$15 a month is reasonable for daily practice.
| Segment | n | Top-2 intent | Defined by |
|---|---|---|---|
| Exam-deadline learners | 61 | 57% | Studying for IELTS, TOEFL or a visa interview inside six months. |
| Career switchers | 74 | 38% | Learning for work mobility, no fixed deadline, price-aware. |
| Casual hobby learners | 85 | 18% | Streak-driven free-app users, low willingness to pay. |
Four respondents with clearly different reasoning — price framing, retention doubt, distrust of AI correction, and a free-alternative comparison.
Aditi S.
29 · Bengaluru, IN · software tester · IELTS in March
Given the $15/month price point you described, that is less than one hour with a tutor here, and I need speaking practice every night before my exam. I would start the trial this week.
Purchase intent 5 / 5
Marcus K.
41 · Hamburg, DE · logistics manager · learning Spanish for work
My problem is not access to practice, it is that I quit in week three. Charge me $15 a month and I will be paying for something I abandoned by April.
Purchase intent 2 / 5
Lucía C.
34 · Guadalajara, MX · nurse · intermediate English
I do not trust a machine to fix my accent. A real person hears the thing I cannot hear myself. I would pay more for fewer sessions with a human.
Purchase intent 2 / 5
Tomoko N.
26 · Osaka, JP · designer · casual learner, uses a free app daily
The free app already gives me a streak and I am happy with that. Fifteen dollars is a monthly subscription I would cancel the first month money got tight.
Purchase intent 1 / 5
“Unlimited practice matters more than lesson quality to me. I have the grammar, I just never speak.”
M, 33 — analyst, São Paulo
“Seven days is not long enough to know if I will stick with it. Give me thirty and I will pay after.”
F, 45 — teacher, Manchester
“Offline matters. My commute is where I have the time and I have no signal underground.”
M, 28 — consultant, Tokyo
Step 3 · Focus group follow-up
Asked to 3 respondents who said “unlikely”
Filtered on the main survey question “How likely are you to subscribe at $15/month?” → answers “Probably not” and “Definitely not”. The same respondents answer again — they keep their original reasoning, so a follow-up builds on what they already said instead of starting over.
Marcus K.
Originally: Said he abandons apps by week three.
Make the price follow my usage. If a month where I only practised twice cost me three dollars instead of fifteen, the abandoning problem stops being expensive and I would keep the account open.
Lucía C.
Originally: Doubts AI can correct her accent.
Show me it can actually hear my accent. If the trial recorded me on day one and played back exactly which sounds a Spanish speaker gets wrong in English, I would believe the correction part and $15 would be fine.
Tomoko N.
Originally: Satisfied with a free streak app.
Nothing at $15 a month on its own. If it were bundled into the free app I already use, or about five dollars, I would try it — but I am not adding another subscription for something I get a version of for free.
None of the three objected to the concept. Two named a pricing structure (usage-based, lower entry point) and one named a proof point (audible accent diagnosis in the trial) — all three are addressable without changing the product.
Step 4 · Report
Executive summary — excerpt
Fluentline has a defensible wedge but not at a flat $15/month for the whole market. Among exam-deadline learners the price is judged against private tutoring, not against free apps, and top-2 purchase intent reaches 57%. Outside that segment the comparison set is free streak apps and intent collapses to 18%. The single highest-leverage change is not a lower headline price but a pausable or usage-linked plan: abandonment anxiety scores higher than price objection across every segment and country group in the sample.
Excerpt only. The full report continues with segment analysis, objections and recommendations.
Full report · 14 pages
Disabled on this demo page. Report generation and download are available on Pro for your own studies.
Where applicable, this study's population and responses were calibrated against verified data from Pew Research Center, the U.S. Census Bureau, and the Federal Reserve Board.
Run this on your own idea.